Key Aspects
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Programme Obejectives
- Create & Deliver Customer Value
- Gain Sustainable Competitive Advantage
- Create & Monitor content to Increase Customer Engagement
- Build Concepts to Implement & Execute a Digital Marketing Strategy
- Identity & Utilize Key Resources
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Who should attend?
- Executives & Professionals
- Manager & Fuctional Heads
- Entrepreneurs & Startup Leaders
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Program Design
- 2-4 days a month (Weekends)
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Blended sessions combining:
- Face to Face sessions in Dubai
- Face to Face sessions in IIM Indore Campus
- Online Sessions
- Workshops in Dubai
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Pedagogy
- Real Life Case Studies
- Business Simulations
- Lecture
- Group Discussions & Presentations
Certification & Alumni Status
Alumni Benefits
- Official email ID of the institute
- Access to the IIM Indore Campus Library (onsite access)
- Communication of brochures and newsletters from IIM Indore
- Alumni Identity card
- Lifelong access to a network of distinguished IIM Indore Executive Alumni
Core Curriculum
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Digital Landscape
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Managing B2B in the Digital World
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Search Engine (SEO, SEM, Mobile & Email)
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Online consumer behavior
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Digital Marketing Mix
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Implementing Digital Strategy
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Segmentation Targeting & Positioning
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Social Media Marketing
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E-CRM
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Managing Digital Brands
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Digital Data (Analytics) & Measurement
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Case Study Analysis
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