General Management Programme For Executives (GMPe)

Programme Overview

The General Management Programme for working executives, a flagship programme designed and delivered by IIM Indore in collaboration with Anisuma Training Institute, is a 9-month comprehensive programme to help executives / business managers transform into multi-dimensional business leaders. The participants formally learn concepts, frameworks and best practices in the areas of leadership, negotiations, communication, strategy, finance, digital marketing, operations, human resource management, and entrepreneurship. The methodology followed is a judicious mix of lectures, group discussions, project presentations and simulations, delivered on weekends, on pre-announced dates in Dubai, with the last module (6 days) of the programme conducted at the IIM Indore Campus, India.

Programme Objectives


Learn critical management concepts

Develop analytical skills

Enhance strategic negotiating skills

Lead multi-functional teams

Initiate transformational changes

Craft effective business and corporate strategies

Who Should Attend?


Managers and functional heads



New business / Startup leaders

Programme Design

  • 2-4 days a month (Weekends) Sessions combining:
  • Face to face sessions in Dubai
  • Face to face sessions at IIM Indore
  • Face to face workshops in Dubai
  • Live Virtual sessions & workshops

Course Curriculum

The programme is divided into several inter-dependent modules, each focuses on different aspect or functions of management.
  • Understanding of macroeconomic variables such as GDP, interest rates, inflation and money supply
  • Understand monetary policy, link between money supply, interest rates, firms’ investment and output growth
  • Understand fiscal policy, link between government spending, budget deficits and output growth and its impact on firms
  • Balance of payments, exchange rates and china’s exports led growth
  • Global economic crisis and implementation of monetary and fiscal policies to fight a recession
  • 5-Dimensional framework of negotiating ability
  • Negotiation planning and process
  • Negotiation strategy
  • Closing the deal
  • Complex negotiations
  • Understanding consumer choices and consumer value
  • Segmenting, targeting and positioning
  • Product and pricing strategy
  • Marketing plan
  • Marketing strategy
  • Introduction to operations management – Performance measures
  • Analyzing process flows
  • Quality management – six sigma
  • Best practices in operations – lean/toyota production system
  • External environment analysis, industry structure analysis
  • Internal analysis – core competencies and value chain analysis
  • Business strategy
  • Corporate strategy and business models
  • International strategy
  • Strategy implementation
  • Managing employee performance, goal setting, measuring performance and giving feedback
  • Engaging employees
  • Managing change in organizations
  • Understanding of annual report financial statements
  • Analysis for decision making
  • Analysis and interpretation of cash flow statements
  • Cost concepts and classification
  • Activity based costing (ABC) in practice
  • Cost analysis for decision making and control
  • Understanding the online consumer
  • Digital advertising
  • Social media marketing and social listening
  • Recognizing opportunities and generating business ideas, idea-founder fit, understanding the triggers.
  • Validating and testing business ideas
  • Understanding lean start-up philosophy and creation of minimum viable products (MVP)
  • Understanding various means and nuances of raising capital; specifically funding v/s financing issues and choices
  • Career dilemma, choice vs. chance
  • Supply chain – value of information
  • Inventory planning and management
  • Interpersonal effectiveness, personality and values
  • Motivating others (concepts related to motivation)
  • Managing workgroups and teams
  • Leadership – contemporary thoughts and practice
  • Value creation and value maximization
  • Investment decisions
  • Financing decisions and cost of capital
  • Corporate valuation
  • Leadership theories
  • Lessons in leadership from literature
  • Leadership styles
  • Persuasive leaders
  • Ethics in leadership
  • Effective corporate communication
  • Identifying constraints in a system
  • Prepare a current reality tree to identify the root cause
  • Prepare a mafia offer to eliminate the constraints
  • Areas covered: projects, throughput accounting, scm, sales & distribution
  • Digital communication strategy
  • Sales and distribution strategies
  • Digital marketing analytics
  • Marketing strategy in the digital world

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Alumni Benefits & Profiles


Alumni Benefits

To be eligible for the alumni status and alumni identity card, each participant will apply and pay, a one-time nominal alumni fees, directly to the institute.

Alumni Profile

The programme creates a rich learning experience to all the participants as they are seasoned professionals with diverse academic background and posses experience across multiple business disciplines.

Distinguished Faculty for the Programme

The programme is delivered by a team of experienced faculty of IIM Indore. The faculty for the programme is a diverse mix of distinguished academicians and researchers who have extensive work experience in the Private and Public Sector (more details on

Prof. Himanshu Rai

Negotiations and Leadership

Prof. Manish Popli


Prof. Manoj Motiani


Prof. Subin Sudhir

Digital Marketing

Prof. Debasish Maitra

Corporate Finance

Prof. Saumya Ranjan Dash

Finance and Accounting

Prof. Rohit Kapoor

Operations and Supply Chain

Prof. Shrihari Sohani

HR and Organizational Behavior

Prof. Bhavin Shah

Operations and Supply Chain

Prof. Ganesh Nidugala

Business Environment & Economics

Programme Pedagogy


Case Studies

The Case Study Method pioneered by Harvard University, engrosses participants in a thought-provoking, interactive process of recognising pertinent issues & utilising practical solutions to overcome organisational and leadership challenges. Through Case Study Method, participants are able to size up business problems quickly while considering the broader organizational, industry, and societal context. Participants recall concepts better when they are set in a case, much as people remember words better when used in context.

After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred’s ability to gain support from Goodyear’s independent tire dealers. Participants to use information on channel evolution and consumer behaviour to make two decisions: whether to launch the Aquatred and whether to expand Goodyear’s distribution network. Also explores issues involved in managing a complex distribution structure during a time of rapid change.

In 2001, NBC entered into contract negotiations with Paramount Television Group to keep the hit show “Frasier” on the network. Paramount, the studio that produced the show, threatened to move “Frasier” to CBS, Paramount’s sister network, if NBC did not agree to a substantially higher license fee than the one it was currently paying. This case follows Marc Graboff’s (EVP of NBC West Coast) analysis of the situation.

The company markets its computers directly to its customers and builds computers after receiving a customer order. This build-to-order model enables Dell to have much smaller investment in working capital than its competitors. It also enables Dell to fully enjoy the benefits of reduction in component prices and to introduce new products more quickly. Dell has grown quickly and has been able to finance that growth internally by its efficient use of working capital and its profitability. This case highlights the importance of working capital management in a rapidly growing firm.

Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy bring Southwest to the brink of profitability in early 1973, when its major competitor halves fare on Southwest’s major route. Management wonders what response to make. This case, focuses on advertising and promotional strategy through June 1971.

Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water.

BBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing performance of the company and deciding how to allocate next year’s marketing budget across various offline and online channels.


Business Simulations provide the opportunity to simulate the real-world and encourage new skill development. Participants develop new skills like resilience, teamwork, and leadership by managing competing priorities and a constant influx of information. Business Simulations provide a playground to make mistakes and learn to pivot. It gives the opportunity to experiment with various strategies, make tough decisions, and face consequences in real-time; the perfect way to tee up a rich class discussion.

Supply Chain Simulation

Strategy Simulation

Marketing Simulation

Leadership Simulation


Preparatory workshops help participants build foundational skills in various functions of management. Workshops act as a stepping stone towards the main sessions and help to interact better in the class.
  • Workshop on Case Study Analysis
  • Workshop on Corporate Finance
  • Workshop on Group Case Presentations

Campus Immersion

The last lap of the programme is the campus visit, to provide participants an experience of IIM rigor. This exhaustive and time intensive style of engagement and rigor is an attempt to train participants to understand and make management decisions under real-life pressure situations.
  • 6 days of Campus Immersion
  • Campus Facilities & Tour
  • Full-day Classroom Sessions 10:00 am to 5:00 pm
  • Collaborative Late Evening Group Discussions
  • Daily Capstone Group Presentations
  • Best Group – Capstone Case Study Competition
  • Valediction
  • Networking & Gala Dinner Celebration

Our Alumni from Leading Organizations


Registration Process & Fees

Programme Duration : 9 Months
Programme Period : October 2024 to July 2025
Sessions (Details) : 16 Days – One Weekend Every Month from 9:30am to 5:30pm
⚬ 12 days Face to Face sessions in Dubai
⚬ 6 days from 10:00am to 5:00pm at IIM Indore Campus
⚬ Face to Face sessions 4 days of Face to Face Workshops in Dubai
Leadership Level : Mid to Senior Level Managers, Functional Heads, Business Heads & Entrepreneurs
Last Date To Apply : August 31, 2024

As the seats are limited the, criteria for selection to the progamme will be strictly on the basis of

⚬ Academic background   ⚬ Professional experience

Last Date to Submit Application : August 31, 2024
Enrollment Confirmation to Applicants : September 03, 2024
Course Fee Payment by Participants Course : Within 5 days of confirmation
Batch Commences : October 2024
Fee Includes:
Dubai Sessions : Tuition, Course Material, Lunch & Refreshments
Indore Sessions : Campus Stay at IIM Indore (meals + refreshments) for 6 days
*Explanation in programme fees One time payment method : AED 31,500* (Full Fee to be paid within 5 days of confirmation)
Installment payment method : AED 33,500* (PDCs within 5 days of confirmation)
AED 8,000 (within 5 days of confirmation)
AED 5,000 (monthly payments paid every month for 5 months)
*Applicable VAT (5%) extra. Early Bird Discount : Registrations received with payments on or before early bird deadline will be entitled for an early bird discount of 10%.
Check with the Registration Office for more details.

Participant Testimonials


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