
Business Mastery for Executives Programme
January 2026 – June 2026
For seasoned managers ready to reignite their careers
Programme Overview

The Business Mastery Program for Executives, a flagship programme deisgned and delivered by IIM Indore in collobration with Ansiuma Training Institute, is a 5-month comprehensive programme to help executives / business managers transform into multi-dimensional business leaders. The participants formally learn concepts, frameworks and best practices in the areas of marketing, sales & distribution, operations management, supply chain management, leadership & communication. The methodology followed is a judicious mix of lectures, group discussions, project presentations, delivered on weekends on pre-announced dates Live Online.
Programme Objectives

Who Should Attend?

Programme Design

Course Curriculum

The programme is divided into several inter-dependent modules, each focuses on different aspect or functions of management.
- Accounting & Financial Reporting
- Understanding of financial statements
- Financial analysis for decision making
- Preparation of cash flow statements
- Cost concepts and classification
- Strategic cash flow analysis
- Activity-based costing (ABC) in practice
- External environment analysis, industry structure analysis
- Internal analysis – core competencies and value chain analysis
- Business strategy
- Corporate strategy and business models
- International strategy
- Leadership theories
- Lessons in leadership from literature
- Leadership styles
- Persuasion: leaders
- Ethics in leadership
- effective corporate communication
- Understanding consumer choices and consumer value
- Segmenting, targeting and positioning
- Product and pricing strategy
- Marketing plan
- Marketing strategy
- Introduction to operations management
- Performance measures
- Analyzing process flows
- Quality management – six sigma
- Best practices in operations – lean/toyota production system
- Supply chain – value of information
- Inventory planning, and management
Do you have any queries? Get in Touch!
Alumni Benefits & Profiles

Alumni Benefits
To be eligible for the alumni status and alumni identity card, each participant will apply and pay, a one-time nominal alumni fees, directly to the institute.

Distinguished Faculty for the Programme

The programme is delivered by a team of experienced faculty of IIM Indore. The faculty for the programme is a diverse mix of distinguished academicians and researchers who have extensive work experience in the Private and Public Sector (more details on www.iimidr.ac.in).
Prof. Manish Popli
Strategy
Prof. Manoj Motiani
Marketing
Prof. Ranjeet Nambudiri
Leadership and Communication
Prof. Saumya Ranjan Dash
Finance and Accounting
Prof. Rohit Kapoor
Operations and Supply Chain
Programme Pedagogy

Case Studies
The Case Study Method pioneered by Harvard University, engrosses participants in a thought-provoking, interactive process of recognising pertinent issues & utilising practical solutions to overcome organisational and leadership challenges. Through Case Study Method, participants are able to size up business problems quickly while considering the broader organizational, industry, and societal context. Participants recall concepts better when they are set in a case, much as people remember words better when used in context.
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred’s ability to gain support from Goodyear’s independent tire dealers. Participants to use information on channel evolution and consumer behaviour to make two decisions: whether to launch the Aquatred and whether to expand Goodyear’s distribution network. Also explores issues involved in managing a complex distribution structure during a time of rapid change.
In 2001, NBC entered into contract negotiations with Paramount Television Group to keep the hit show “Frasier” on the network. Paramount, the studio that produced the show, threatened to move “Frasier” to CBS, Paramount’s sister network, if NBC did not agree to a substantially higher license fee than the one it was currently paying. This case follows Marc Graboff’s (EVP of NBC West Coast) analysis of the situation.
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks.
Our Alumni from Leading Organizations

Registration Process & Fees

| Programme Duration : | 5 Months (January 2026 to June 2026) |
| Sessions (Details) : | 10 days – 2 Saturdays/Sundays every month ⚬ 10:30 AM to 3:15 PM, U.A.E. Time ⚬ Live Virtual Sessions |
| Leadership Level : | Mid to Senior Level Managers, Functional Heads, Business Heads & Entrepreneurs |
As the seats are limited the, criteria for selection to the programme will be strictly on the basis of
⚬ Academic background ⚬ Professional experience
| Last Date to Submit Application : | December 31, 2025 |
| Enrollment Confirmation to Applicants : | January 03, 2026 |
| Course Fee Payment by Participants Course : | Within 5 days of confirmation |
| Batch Commences : | January 2026 |
Ms. Bhavna Gokals
Programme Coordinator
ANISUMA KNOWLEDGE HUB LIMITED
Office address; 5th Floor, laxcon house Nairobi
+254 733 700347
bhavna.gokals@gmail.com

















































